Tip: Brand new to Facebook Live? Read the 10 Lessons We Learned From Our First Facebook Live. Depending on your social media marketing goals, use this data to understand which type of post will help you succeed.įacebook is placing a larger emphasis on video content with the introduction of its Facebook Live livestreaming feature, so it’s important to keep an eye on how your video content is performing versus other types in order to discover what your audience engages with the most. The type of post you publish matters when it comes to creating better Facebook content. This section within the Posts tab, called “Post Types,” displays the type of content that produces the highest reach and average engagement for your page. If you see a post with Reactions activity, click on the post in the “All Posts Published” list to open up a window that calculates how many people used the six different reactions. Tracking Reactions to your posts enables you to get more information on sentiment, or what your followers think about the posts you’re sharing. One recently-introduced feature to note is the addition of Facebook Reactions in the Insights engagement metrics. By regularly reviewing the metrics related to the posts you publish, you can begin to understand what content your audience is most responsive to and work toward creating quality, engaging content.īy regularly reviewing the metrics related to the posts you publish, you can begin to understand what content your audience is most responsive to and work toward creating quality, engaging content. Too many low-quality posts hurt your chances of appearing in your fans News Feed in the future. If one post is reaching a significant amount of people, but not producing much engagement, the News Feed Algorithm marks the post as low quality. The outcome illustrates the portion of your audience that is engaged with your content, consequently indicating the quality and success of your posts. Facebook calculates the official Engagement Rate as the percentage of people who saw a post that reacted to, shared, clicked, or commented on it. The Engagement Rate helps you to understand the success of your individual posts. Post Hides, Hides of All Posts, Reports of Spam, Unlikes of Page.Post Clicks/Reactions, Comments & Shares.This section shows your posts in reverse chronological order and enables you to get a good look at your posts’ reach and engagement. Start with the “All Posts Published” analytics in the Posts tab. View reach and engagement of postsĪfter you’ve started to look at the best time to post, Facebook Insights’ other sections will help you determine the best content to post. You should try to find your engagement sweet spot by determining the intersection of time when the majority of your audience is on Facebook and the time when the least overall posting is occurring. Yes, aiming to schedule your Facebook Page’s content when the majority of your fans are online is important for increasing engagement, but the peak fan rate may not be the optimal time. This tab can help answer the one question so many page managers speculate about: when is the best time to post on Facebook?īut these two graphs are not the definitive solution to discovering the optimal posting time just yet. It’s important to note that these metrics do not indicate how many fans actually see your content, but rather how many people are on Facebook at a given time. Within the Posts tab, you’ll discover two graphs that illustrate the average number of fans who saw any posts on Facebook by day of the week and the average number of fans who saw any posts in an hour. In this post, I’ll discuss key metrics you should look for in Facebook Insights and the updates you should know about as a marketer. You can find Facebook Insights for your own business page by navigating to the dropdown in the top right of your Facebook Page. And Facebook’s made them even better with some recent updates. If you’re looking to find the best time to post on Facebook, the first place to start is Facebook Insights.įacebook Insights is a valuable tool to help you improve your Facebook marketing. Azure Collier Last Modified: Novem6 min read
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